BANKSOCIAL

Director of Marketing & Creative

As Director of Marketing & Creative, I built BankSocial’s marketing division from the ground up, establishing the company’s brand infrastructure, content engine, and go-to-market narrative across traditional credit unions and modern Web3 fintech.

I led cross-functional alignment across product, growth, events, partnerships, and executive leadership to support 40+ financial institution clients. I directed external vendors, production partners, and creator networks while leveling up all social and PR along with launching our core podcast, webinar series, email lifecycle campaigns, and high-impact event collateral.

By introducing AI-powered workflows and analytics-driven content systems across social, video, and lifecycle channels, I translated complex self-sovereign financial products into culturally relevant, high-converting brand stories that drove consistent organic audience growth.